In recent years, social media has become the main stage where many young people build their identity, values, and dreams. Yet a recent study by Diaconía, presented at their Third Educational Forum, reveals a troubling trend: certain digital content is normalizing practices that undermine human dignity. The report, which analyzed 135 posts on Instagram, TikTok, and YouTube, shows how some influencers promote a model of success based on the objectification of women's bodies and the relentless pursuit of wealth. As Christians, we are called to discern these messages and guide the next generation toward a fuller, more biblical vision of life.
The research highlights that these messages are not neutral. Behind phrases like "you can achieve anything" or "success is your only goal" lies a mindset that reduces people to objects of consumption. The Bible reminds us in Proverbs 4:23 (NIV): "Above all else, guard your heart, for everything you do flows from it." It is urgent that we, as a Christian community, reflect on how these messages shape young people's worldview.
Themes of the Message: Money, Power, and Urgency
The study identifies several common patterns in the content analyzed. The first is the exaltation of money as the ultimate measure of success, pushing aside any moral reference. In contrast, Jesus teaches us in Matthew 6:24 (NIV) that "you cannot serve both God and money." The second theme is the figure of the self-sufficient man—an aspirational ideal that reinforces a masculinity based on power and control. This strays from the biblical model of servant leadership, exemplified by Christ.
Another key aspect is the sense of urgency: "seize the moment" or "don't let this opportunity pass." This pressure leads to impulsive, unreflective decisions. Additionally, a group culture is promoted that legitimizes these practices and shields them from criticism. The apostle Paul warns us in Romans 12:2 (NIV): "Do not conform to the pattern of this world, but be transformed by the renewing of your mind."
The Objectification of Women and the Role of Platforms
One of the most alarming findings is the commodification of people, especially women. Natalia Colmenar, coordinator at Diaconía, explained, "We are witnessing a regression: men as producers of meaning, women as objects of that meaning." Digital platforms amplify these messages by rewarding hypersexualization and spreading relationship models marked by inequality.
As Christians, we believe every person is made in the image of God (Genesis 1:27) and possesses intrinsic dignity. We cannot remain indifferent to this reality. The church is called to be a prophetic voice that denounces all forms of exploitation and affirms the value of every human being.
A Call to Action: Educate in Values and Build Community
During the forum, various experts stressed the urgency of acting on legislative, educational, and community levels. We must set boundaries for social media and promote education that instills values like respect, equality, and love for neighbor. They also highlighted the importance of reexamining models of masculinity and rebuilding authentic community spaces, in contrast to a digital culture that isolates and fragments relationships.
As followers of Christ, we have the responsibility to guide young people toward a full life based on the Gospel. We invite you to reflect: How are you influencing your surroundings? Are you being light in the midst of digital darkness? May the Lord give us wisdom to discern and courage to act.
"Train up a child in the way he should go, and when he is old he will not depart from it." (Proverbs 22:6, ESV)
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